Joey Levy
Role:
Founder, Betr
Company:
Betr
Year Founded:
2021
Headquarters:
Miami, FL
Website:
https://www.betr.app
Betr is the first mobile-native B2C sports betting company focused on unbundling micro-betting. This will solve the industry’s user experience problem, enabling the mass market of ~150M sports fans in the U.S. to participate in micro-betting. Betr will be the consumer company, product, and brand associated with simple, intuitive, instant gratification-rooted sports betting user experiences. Betr received a favorable technology license from Simplebet, Joey Levy’s (CEO) previous company. Betr’s go-to-market efforts will be propelled by co-founder Jake Paul, who is a top 5 global creator and media mogul with over 7B views across channels.
FLF has long believed in Joey Levy, well before the inception of Betr. As the founder of SimpleBet, an early investment and successful exit for FLF’s second fund, Joey had already proven his talent. When he left SimpleBet to launch Betr, FLF was his first call. Backing him again was an easy decision. As Betr’s first institutional investor, FLF has supported the company with strategic introductions and guidance through complex challenges. FLF is proud to stand behind Joey and the impressive progress he’s made building Betr.
