Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide
TAMPA, Fla. (January 4, 2020) – Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales.
Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With the funds, Kliken will accelerate partnership integrations, sales outreach, product development, marketing, and expand its executive team.
Kliken’s innovative software empowers small business owners to run digital advertising campaigns as if they were working with large agencies – without any prior experience. Kliken provides a step-by-step setup process to get small businesses active on Google AdWords and Bing ads, among others, within minutes. It fully automates the management and optimization process to drive new customers’ online presence cost-efficiently. The platform powers Google and Facebook ads for online store owners and service providers on the largest website builder and e-commerce platforms, including WordPress, WiX, SquareSpace, and many others. Data shows that clients who have implemented Kliken, have seen on average a 6X return on their investment ($6 to $8 in sales for every $1 invested). Google has also recognized Kliken as its leading Premier SMB Partner.
“Now, more than ever, small business owners need to advertise effectively online to remain competitive. Covid-19 drove that point home to businesses worldwide, as customers shifted to online shopping to be safe during the pandemic,” said Tom Wallace, managing partner at Florida Funders. “Kliken’s founders saw a real need and have created a platform that breaks the traditional marketing mold. The company’s ability to deliver first-rate marketing solutions and results is giving small businesses in Florida and around the world a firm foothold in the online marketplace.”
With over 500% customer growth in the last 24-months, Kliken is ready to expand its Florida operation and help more businesses develop their online sales presence.
“I know that starting your own business is not easy, so I truly have a passion for helping small businesses succeed. Kliken helps small to mid-sized business owners, who would otherwise miss out on marketing their products online, and is making a real difference to their bottom line,” said Kliken Founder and CEO Ricardo Lasa, who has been a serial entrepreneur in the Tampa Bay area for years and is a large co-investor in this round of financing. “We’re excited to continue to grow Kliken’s presence in Florida and abroad, as well as getting to work with Florida Funders, which has been such an important part of Florida’s tech revolution.”
Florida Funders is constantly and actively looking to grow and add investors to their network. They have fully deployed their Fund 1 and are hard at work seeking new investment opportunities.