Tampa, Fla. – January 15, 2019 – Florida Funders, a venture capital fund and crowd-funding platform providing early-stage capital to Florida companies, today announced the fundraising total of $1,045,000 in Orlando-based flexEngage, who engage customers throughout the shopper journey using receipt marketing and a transactional email service. The Florida Funders Impact Fund provided $500,000 of the capital with the balance of $545,000 coming from Florida Funders accredited investor network.
Despite point-of-sale (POS) systems being the center of the universe for retailers, too often POS is only about acquisition. In a noisy, competitive world, retention is now more important than ever. And yet, POS was never built to be a marketing machine. flexEngage transforms the POS into a marketing machine, driving repeat purchase and deeper levels of brand engagement. With over $40B worth of transactions handled, flexEngage triggers the next purchase and guides brand-driven retailers step-by-step as they turn receipts into repeats.
“We deliver custom-made transactional messages that reduce customer churn for brands like Under Armour, Michael Kors, and GNC,” said Tomas Diaz, co-founder and CEO of flexEngage. “By turning the POS into a marketing machine, flexEngage helps brands reduce churn by transforming batch and blast, ESP-style communications into dynamic channels for engagement to trigger the next purchase.”
flexEngage offers a wide portfolio of products to fit all touchpoints including personalized digital receipts allowing retailers to capture better customer data; printed offers that are built to drive loyalty and repeat purchases; personalized order and ship notifications that optimize customer retention strategies; and packing slips that improve the last mile shopping experience and encourage loyalty and engagement.
“flexEngage stands out for their ability to synchronize post-purchase messaging and engage customers which provides valuable analytic insights to retailers,” said Tom Wallace, managing partner for Florida Funders. “Companies that are working with them have seen significantly increased post-sales transactions using their marketing tools.”